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PR SECRETS REVEALED: How Liana Zavo Turned Rejection Into a Global Media Empire

The Untold Story of How a College Dropout Built a PR Powerhouse in 12 Countries

Author

Stoy Hall, CFP®
April 23, 2025

Our latest episode just dropped, and it's packed with game-changing PR insights you won't hear anywhere else!

Ever been told you need the "right credentials" to succeed? Liana Zavo was rejected by FIVE PR firms for not having a college degree. Today, she runs a global PR empire spanning 12 countries and is a Forbes contributor.

Why PR Beats Marketing Every Time

Liana drops this truth bomb that might change how you view your marketing budget:

"PR is the most cost effective promotional tool out there... it's underrated and it's an underdog what PR can do for you. Marketing and advertising will never do for you."

Unlike paid ads, PR gives you third-party credibility that money can't directly buy. When Forbes features you, that's instant trust no advertisement can match.

The Athlete Mindset That Changes Everything

What does basketball have to do with business success? Everything, according to Liana:

"I love basketball. I love ice skating and falling down and coming back up like nothing happened and making sure I finish what I started. I think that in itself are the soft skills that entrepreneurs should have."

Three PR Truths Every Business Owner Needs Today

  1. Third-party credibility is gold - When journalists write about you, it carries more weight than any ad

  2. PR gives you free SEO - "When you get Google indexed, that's already SEO embedded"

  3. Authenticity wins - "Authenticity shines. Don't be superficial."

The BE EPIC Method Anyone Can Use

Liana's proven system has transformed over 3,500 executives:

  • Belief in yourself

  • Empowerment to own your story

  • Personal development

  • Influential connections

  • Consistency in your message

Start Your PR Journey Today

Even without a publicist, you can begin building your media presence:

  • Share your authentic story

  • Create value-focused content

  • Appear on podcasts

  • Make short videos that showcase your expertise

Listen to the full episode now to hear how Liana went from teenage mom to global PR powerhouse, and why she says: "Don't be afraid to share your story, no matter how ugly it can be."